My Role
- Growth Marketing Expert – Full ownership of paid ads, lead generation, and CRM automation setup.
- Zarttalent equips Nigerians with in-demand tech skills like software engineering, data analysis, product management, cybersecurity, and digital marketing. They offer hands-on training, global certifications, internships, and career support to help people launch high-paying careers.
The Challenge
Leads came in from paid ads, but follow-up was manual and inconsistent. Enrollment suffered because prospects got lost in the process, and the team lacked clear visibility into lead quality, sources, demographics, and progress.
My Approach
I built a complete lead management system in the CRM to turn raw inquiries into enrolled students faster and more reliably.
- Mapped every lead source (Facebook ads, Google ads, organic, referrals) for accurate tracking.
- Assigned lead managers automatically based on rules.
- Created custom fields: lead status (new, contacted, qualified, enrolled, lost), pricing/package selected, demographics (age, location, background), and private notes for managers.
- Set up automated workflows: welcome messages, nurture sequences, reminders, and session invites triggered on sign-up.
- Integrated everything with ad platforms so data flowed in real-time.
This created a clean funnel where every lead had visibility and timely touchpoints without constant manual work.
Results
- Smoother lead flow with faster response times.
- Better tracking of which ad sources delivered the best enrollments.
- Managers could prioritize high-potential leads using demographics and notes.
- Automation reduced drop-offs by keeping prospects engaged from sign-up through enrollment.
The system is still in use as an always-on engine supporting sales and student acquisition.
Tools Used
Paid ads platforms, CRM (custom fields + automations), basic integrations for real-time data sync.
Result
