Growth | Marketing | Communications
Driving growth, marketing communications plans, partnerships, and expansion drives at SimlessPay (United Kingdom) as Head of Growth.
Ex Senior Growth Marketing Manager at Zarttech (The Hague, Netherlands) and Digital Marketing Manager at Vinci Hair Clinic (Africa).
Experienced building marketing campaigns, celebrity partnerships, full-funnel acquisition, and GTM strategies for brands.
Onimisi Momoh
Onimisi Momoh is a marketing leader who scales brands and SaaS products across Africa, Europe, and North America with precision and bold results.
He began his career at Chethsoft, crafting strategies around the patented Starhashcode™ USSD solution, driving nationwide awareness for innov8xions through World Bank-supported campus tours, coordinating reality shows and hackathons, leading all content, managing a tight team, and owning full go-to-market execution.
He then scaled impact at Vinci Hair Clinic (Africa), securing celebrity and lifestyle partnerships while launching a full-funnel digital strategy across paid social, search, display, and affiliates that reduced monthly ad spend by 77% and delivered 50% year-over-year revenue growth.
As Senior Growth Marketing Manager at Zarttech in The Hague, he shaped GTM strategies for SaaS brands including Joble, JobID, Koko, Echo, MyHives, and Zarttalent. He rebuilt customer lifecycle automation with Posthog, Mixpanel, and AppsFlyer, delivered sharp TAM/ICP research, and led product-led growth initiatives that earned semi-finalist status at the 2024 NABC Awards—plus two MVP Awards for marketing excellence.
Most recently at Baaraku (remote, Newark, USA), he ran multi-market lead-gen and ABM campaigns across the US, UK, UAE, South Africa, Canada, Nigeria, and beyond for fintech brands (Borderpal, Errandpay, Easepath) and select international automotive clients (NDA-protected). Leveraging AI automation, he optimized multiple websites for high-value keywords in under 30 days and strengthened SEO for US partners.
Today, Onimisi leads growth marketing at SimlessPay, driving partnerships, strategy, and communications.
With 8+ years managing $500K+ annual budgets across Google, Meta, TikTok, X, and LinkedIn, he brings deep expertise in funnel optimization, advanced attribution, rigorous A/B testing, CRO, landing-page experimentation, Marketing Mix Modeling, incrementality analysis, and dynamic creative.
He holds a B.Sc. Ed (Fine Art) from Obafemi Awolowo University (2017), certifications in Brand & Product Management (IE Business School, 2020), Google Search Ads 360, Google Analytics, HubSpot Inbound, Product-Led Growth Fundamentals, and is pursuing Chartered Institute of Marketing (CIM) qualification.
Tech toolkit: N8N, Zapier, HubSpot, Salesforce, SEMRush, Ahrefs, Webflow, Shopify, and leading AI platforms.
Tools
The key design and development tools I use
Development
